AIST: Sydney Luncheon

Behavioural Finance: Understand the investment decision making process of your members!

Fund members are vulnerable to mental biases and emotions that can do more damage than the worst bear market. These ‘mental mistakes’ have been highlighted by the current market downturn and span the areas of: portfolio selection, dealing with choice, excessive trading, time discounting, herding and our responses to peer pressure.

Andrew Ford, co-author of the top-selling book How Much is Enough? and Head of Marketing for ipac Securities, draws on recent research in behavioural finance, psychology and practical experience to explore:

• What are the investor mind traps and how can we avoid them
• How can we make better financial decisions
• Strategies for taking the emotion out of investing
• How to take advantage of everyone else’s myopia
• Strategies for achieving personal wellbeing
• How much is enough
  

Register Online or print the registration form

AIST Host:
Ian Robertson, Chair, AIST

Speaker:
Mr. Andrew Ford, Head of Marketing, ipac Securities

Time:
12.00noon - 2.00pm

AIST 2009 Luncheon Industry Partners